Kitty Cell
C90 Hello Kitty Cell Phones for Lady and Children
Mobile Fashion: Personalizing Mass Production
Author: Emily Sims
"Individuality: advanced features, precision engineering and couture style in a choice of elegant colors - as individual like you. "This is propaganda for the new Motorola Razr, one of the new breeds of mobile phone flying off the shelves. In a cell phone has been traded as a high technology, a tool filled with ingenious features, the new trend of fashion phones. The major mobile phone manufacturers and offer seasonal collections, known risks with fashion, and with an emphasis on aesthetics in the marketing of their products. In fact, some companies are reducing the technical however, has utility, offers simple but stylish, how to function. Somewhere along the path of evolution of telephony mobile, the device has reached the point where it no longer considered a gadget, only available for a privileged few with money and / or know-how, but a simple piece of equipment not unlike a wristwatch. For manufacturers terminals, there is no advantage in trying to "out-tech competition. Technology has reached a stalemate, mobile phones are reliable, Small, WAP, contain numerous clocks and alarms, high-resolution cameras and MP3 players. With the exception of some radically the silicon chip, current technology can not rely only minor improvements. For manufacturers, the question is how to continue to add value to their products to consumers is a matter of choice. A report prepared by ARCchart offers an idea about this new trend: "As consumers are faced with a series of seemingly identical devices from a technical perspective, the aesthetics of a device that generates an emotional response to an attribute whose value and the amount you pay a premium. "
The rise of fashion phone is inextricably linked to the willingness of consumers to differentiate other consumers. The pursuit of individuality seems to be a priority at least that is what we believe that companies such as Motorola. The astonishing growth of the mobile content industry points to consumer preoccupation with personalizing their mobiles. The slogan, "Make your own", is the sale ringtones, wallpapers, phone charm and decor of the cases, it is now for sale Fashion phones. Increasingly, it seems that we have defined. While capitalizing on the tendency to reduce speed, manufacturers are not the prophets personalization, the trend towards customize phones and fashion is a consumer. In China, where mobile phone saturation is high, it is possible to see phones used on the wrist, hand in case of lace, or stickers of pop stars and smiley face. In Japan, the omnipresent Hello Kitty Dangles each student into the phone. These small aesthetic additions to reveal something about the phone owner. A Samsung cell phone emblazoned image with a Diane von Furstenberg serves a similar purpose. As Roberto Cavalia telephone, Anna Sui or by phone. "Mobile phones have become a ubiquitous accessory - every woman has a mobile phone with him. I wanted to create a make a statement with a signature look, " Sui says on its website. Production of a statement is expensive, a designer's name on a phone increases the value of several hundred dollars. It is no longer a tool for high technology, is a designer accessory.
Unsurprisingly, like Bill Schweber engineers are wondering who stole their glory. "Engineers do design, and therefore we understand the hard work and walk together and integrated circuits and software for mechanical, thermal energy, display, format, protocol issues and packaging. Then a celebrity as well and takes everything hard to place a new case or shell, perhaps sprinkled with crystals or shine and most of the credits. Once again, engineers are work and not recognized. "Recently, Nokia has launched a project with the design firm of Schulz and Webb, to explore the possibilities to customize phones portable. The Schulz and Webb blog describes the project as "the way it looks for the personalization of Nokia phones can change their meaning or impact culture. Large-scale manufacture is inevitably far from the social reality of use. Once put into production in the short term, however, the most mobile in May culturally situated. "Nokia has done, at least, the inevitable paradox of mobile personalization. At the end of the day the mobile phone in hand is a mass production clone.
About the author:
Emily Sims is the beautiful and talented tons Queen foovely. It also manages a People blog.
Article Source: ArticlesBase.com - href = "http://www.articlesbase.com/technology-articles/cell-phone-fashion-personalizing-mass-production-14089.html" title = "Cell Phone Fashion: Personalizing Mass Production"> Cell Phone Fashion: Personalizing Mass Production

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